Do you have a plan if you capture the whale? Here is why you need to have a plan in place if you do land the big client. Often when I am networking I hear small business owners say things like “I really want to have Eli Lilly, AT&T or GE as one of my…
Month: April 2023
How Did You Choose Your Target Market?
In this article I will explain why it’s very important to choose a target market for your business. This is a Question that I got on LinkedIn, I thought it was very appropriate for this blog. In my coaching practice, clients (especially new entrepreneurs) often tell me they don’t want to nail down a specific…
Referrals Require Trust
Do you know what is the most important aspect of a referral? Read below to find out! Trust, I recently reviewed a book on trust, I am not sure how many people read it but I will say in the world of referrals, trust is the most important aspect of the business referral relationship. I…
Ask, Then Ask Again
I will tell you a little networking secret, but you have to read about it below! I teach a series of Networking Classes to beginning Networkers here in Indiana. As we were summing up the class I asked each student, what is the most important thing that you have learned in this program? Shane, EyeDesign…