Business networking is about building relationships and who is better at building relationships than women. When it comes to networking there are a few things that women are just naturally better at then the men. There are things they can learn from us, just as there are things we can learn from them. In this blog, I am listing the 3 things that women do better than the men. The following blog will list the 3 things that men do better than women and the third in the series will discuss how we can learn from each other. So, before you men get all upset, be patient, you time to shine will be next, ladies first!
- Women build deeper relationships with the people they meet than men do. That is not to say that men do not build relationships, they do, but they do it differently and they define it differently. This really plays out when men retire, once they are no longer working they have few close friends to do things with. Good networking is about building good relationships.
- Women are excellent carriers of word-of-mouth. Women will sing your praises when you do a good job for them, and typically they are less likely to refer someone if they have not used or seen the quality of your work or product. When they do, no one will pass on the information better than a female.
- Women by nature are collaborators, they build community. They will rally a group together to accomplish a goal or task. Where men are often lone wolves, women like to do things in groups. This plays very well in the business networking arena, it allows more people to win, when they are all working together.
All of these are good traits, and each of them have a downfall. While it is important to build relationships, women often forget that they are building business relationships. Relationships that are meant to help, to be leveraged for business on both sides. We spend a lot of time building the relationships in the hope that they will do business with us, but we think that just because someone knows what we do, they will choose to use us when the need arises. That is a belief that often holds us back from creating the success in our business networking that we are looking for.