Common Networking & Referral Problems

I love to help people be more successful with their networking activities.  Most of us are networking because we are looking for more referrals for our business.  Unfortunately over time people come to realize that it takes more than meeting, greeting, and exchanging cards.

Here is a list of common issues that business people have around generating referrals for their business.  This is not a complete list, but does cover many of the issues.

  • I spend more time networking than following up on referrals.
  • I find that I give a lot of referrals to people but get very little in return.
  • I don’t know the right place to networker.
  • I don’t know the right time to ask a person for a referral.
  • I get a lot of low level leads that do not amount to business.
  • I often don’t have time to follow up on the referrals I am given.
  • I tell a lot of people what I do, the they just don’t seem to understand.
  • I don’t attend networking events because I really don’t know what to do when I am there.
  • I feel like I have a lot of visibility but it is not leading to referrals.
  • I don’t know the value of an appointment.
  • I try to build a power team but no one follows through.
  • Following up after a networking event often falls through the crack.
  • I cannot figure out why some people will not refer business to me.
  • I don’t know exactly who is in my contact sphere.
  • I don’t know who I want my next customer to be.
  • My database is unorganized and not sortable.
  • I would rather just make friends and hope they buy from me.
  • My referral partners do not participate at the same level I do.
  • I don’t know how to qualify a referral for others in my network.
  • When I have a one to one it becomes too social.
  • When I get a referral, it often does not convert to business.
  • I cannot get my fellow network members to educate me how to refer them.
  • I am not sure how to educate my network.
  • I am spending too much of my time with low value prospects.
  • I cannot get clarity around my target market.
  • My referrals are unpredictable.
  • When I get a referral, I am often disappointed in the quality of it.
  • I spend too much time working on my network versus in my network.
  • I don’t understand the six steps of the referral process or if I am missing any of them.
  • I don’t understand how to move a person into a  proactive referral relationship.
  • I get some referrals from my clients but that is about it.
  • I know I need more business by referral and I just don’t know where to start.
  • I am confused about the role that Social Media plays in my network.
  • My company has offered reward for referrals, yet get few of any quality.

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