Since time is limited, it is necessary that women make the best use of networking time. Men in general have more time to network and connect with others in the business world, so women need to leverage the time they have. Our study shows that the more time a person spends networking the more successful they are, therefore if a woman is limited by her life style on the number of hours she can network, she will also be limited in how successful she will be at getting results from her network. Her only alternative is to find better ways to utilize the time she has. And to find groups that fit her and her families life. Predominately that has been groups that meet mid-day since morning and evenings have a tendency to be family and social time.
For most business professionals there is a great deal of time spent running from one networking event to the next, meeting more and more new people in hopes that we will sell a product or service to someone in the room. It takes a lot of time, and becomes frustrating to women when they find themselves behind the eight ball because they cannot make so many meetings. If you stop and take a look at quality networking over quantity networking you will find that as a busy mom and business owner you can have a positive result from your activities.
Networking is the activity of going out and meeting people face to face, adding new people to your Rolodex and often pitching your product or service to the people in the room or having their products and services pitched to you. This is not an effective use of the valuable time that women have, if indeed it is our desire to create credibility and profitability.
Networking is an important activity and needs to be planned in advance, how much time you are going to spend and what event you are going to attend. For most women being able to get our business act ivies and family act ivies on the same calendar will allow us to manage all of our options. Once we decide what events or functions we are going to attend we can then set goals for what we want to accomplish while we are there.
More effective planning will allow everyone to make good use of their time spent networking. Look at your calendar and your contacts, and plan accordingly.